The Challenge
Increase unique monthly homepage visitors and put a “face” to the B2Bpay brand.
The Strategy
Created a new content calendar that pivoted away from sales-driven copy, devising a client profile series on the blog, as well as writing pieces focused on small business advice to appeal to our target audience. Performed keyword research to create an SEO strategy, and gathered customer testimonials for feature pieces.
Launched a promotional campaign partnering with Qantas to leverage their email subscriber base (250k subscribers).
Also wrote optimised, streamlined copy for dozens of campaign landing pages for promotions run with our major partners (Xero, MYOB and Quickbooks). Created brief for B2Bpay website redesign, conducting heat mapping and user testing to inform design.
Produced fresh creative and marketing copy for eDMs, video scripts, tutorial video storyboards, social media ad campaigns, and brochures during numerous campaigns.
The Result
We saw an increase in monthly unique homepage visitors from 1,000 to 2,000 through implementation of SEO-optimised content, and successfully established a more personal tone to adapt into our brand guidelines.
Individual software integration landing pages (Xero/MYOB/Quickbooks) drove 200+ new leads.
Qantas email campaign resulted in approximately $12m additional payments processed for B2Bpay.